Now also available as
It is scarcely five years since the first edition of this book, a milestone in
the strategy-oriented approach to intellectual property at the global level,
appeared and was quickly and widely welcomed as virtually an intellectual
property agenda for the 21st century. This second edition includes a judicious
update of the original data and analysis in light of the significant movement
forward that has taken place over the past few years in many of the critical
areas that shape the competitive strategies in the use of IP Rights. The
authors have lost none of their conviction of the necessity to enhance
awareness of the techno-economic effects of intellectual property rights
protection on enterprise competitiveness and national growth and development.
The book provides a panoramic but detailed view of the world’s intellectual
property system that embraces socioeconomic, cultural and technological
development in its scope, clarifying the pitfalls and challenges that the
system presents even as it promises to improve the quality of life on our
planet. The authors both internationally respected and honoured for their work
in elucidating the economic necessity of an intellectual property system that
can inspire universal confidence, emphasize the imperative of international
competiveness in knowledge-based technology. In their orderly presentation of
the key issues that promote the real benefits (not yet achieved) of a truly
effective regime of intellectual property rights they discuss such factors as
the use of intellectual property as an integral part of business strategy;
optimal utilization of intellectual property assets;
the incentives and rewards of ‘fair play’ in the marketplace;
facilitation of widespread diffusion and adoption of the fruits of creativity
the crucial role of small and medium enterprises;
the need at every level for deliberate incentive policies that encourage
creativity and invention;
strict enforcement of intellectual property rights;
creating linkages between intellectual property stakeholders; and
use of patent information for forecasting technology trends.
These issues and recommendations and more are all discussed in a framework
that highlights each of the major areas of knowledge in which intellectual
property rights are most insistently invoked today, such as the digital
economy, e-commerce, Internet domain names, database protection, protection of
plant varieties, design of integrated circuits, biotechnology, and
nanotechnology. Ultimately, however, this outstanding work’s most important
contribution lies in its vision of the organic corporation of governments,
institutions, supranational organizations, multinational corporations, small
and medium enterprises, and civil society as they collectively fashion a 21st
century in which creativity and innovation are enabled to convert knowledge
into wealth and social good. For this reason, as well as for its richly
detailed treatment of trends and current reality in the field, this new,
updated edition of Intellectual Property and Competitive Strategies in the
21st Century will continue to be read and put to good use by business people,
international lawyers, government officials, and interested academics in all
parts ofthe world.
Preface. Acknowledgements. About the Authors. 1. Introduction to
Intellectual Property 2. Globalization and Intellectual Property 3.
National Economic Development Strategy and Intellectual Property 4.
Protection of Cultural Heritage, Biodiversity, Traditional Knowledge and
Practices, Folklore and Sustainable Socio-Economic Development 5.
Cultural and Information Industries 6. The Importance of Intellectual
Property for Competitiveness of Small- and Medium- Sized Enterprises 7.
Encouraging Research and Development 8. Role of Government in Fostering
the Intellectual Property System 9. Role of the Private Sector in the
Intellectual Property System 10. Civil Society and Intellectual
Property 11. Challenges for the Intellectual Property System 12.
Demystification and Depoliticization of Intellectual Property